About me
From Budapest To London — And Beyond
I’ve spent over 15 years helping brands, teams, and learners make sense of digital change.
My journey began in Budapest, where I founded my own social media marketing agency, Mindea, and built it into one of Hungary’s leading social media marketing firms. As CEO and Head of Strategy, I led campaigns for global brands including Estée Lauder Companies, Forbes, Nivea, Marionnaud, Humanic, and even the European Parliament.
In 2020, I merged Mindea into Dentsu Aegis Network and took a step back to redefine what I wanted to do next. The answer was clear — I wanted to teach what I’d learned in the industry and help others navigate the future of marketing with confidence.
Five Months In Bhutan — A Turning Point
In 2022, I moved to Bhutan for five months to work as a Digital Marketing Master Trainer for the Royal Government of Bhutan as part of a youth upskilling programme. There, I developed the country’s first digital marketing curriculum and taught in local vocational training institutions — a project that deeply influenced my teaching style.
Pivoting To AI — Making Technology Practical
When AI tools began to reshape marketing in 2023, I pivoted my focus entirely to AI for marketers. Drawing on my agency experience, I created practical training programmes that help teams use AI for real campaigns, content and data tasks — not just talk about them.
Since then, I’ve delivered workshops and talks across Europe, the Middle East and Asia, helping marketing teams, educators and creative professionals turn AI into a daily advantage.
Where I Am Now
Today I work as an independent AI and digital marketing trainer based in London, teaching globally for organisations such as Mindstone, London Management Centre, Brainster, Big Creative Education, and Bayswater and also working with organisations directly.
My goal is simple: to help people and organisations use AI with confidence, creativity, and impact — wherever they are in the world.
If you’d like to stay connected, you can follow me on LinkedIn where I share regular updates, insights, and resources about the practical use of AI in marketing.
