Insights

Thinking about AI,
marketing and work.

Research-backed articles on where AI is taking marketing, what it means for teams, and how to navigate the shift — written from real training rooms, not from the sidelines.

Beatrix Meszaros is an AI trainer and keynote speaker based in London. These articles cover AI adoption, Microsoft Copilot, agentic marketing, and the practical skills that knowledge workers and marketing teams need to stay relevant in 2025 and beyond.

Series

The AI Influencer Experiment

A live, ongoing build. I created a fully AI-generated influencer, Blythe Sterling, and I am documenting what it actually takes: the automation, the human judgement it still needs, and what the data says. New parts as the experiment runs.

Part 1 · The Experiment
Building an AI Influencer From Scratch
I built Blythe Sterling to find out what it actually takes. The tools, the failures, and the trade-off between quality and automation.
June 7, 2026·Part 1
Read Part 1 →
Part 2 · The Experiment
An AI Influencer, One Month In
I let the system run for a month. What automated cleanly, where I had to stay in the loop, and what the real follower and reach data showed.
June 27, 2026·Part 2
Read Part 2 →
Part 3 · Coming soon
Month two: rebuilding for growth
The next instalment. Reach came easily; follows did not. Month two rebuilds the whole approach around audience growth.
In progress
All articles
ChatGPT
GPT-5.6 Explained: Sol vs Terra vs Luna, ChatGPT Work and the New Desktop App
OpenAI just made ChatGPT much more complicated and much more capable. The three new models, the effort and speed settings, what the $20 plan actually buys, and how it compares with Claude Cowork.
July 12, 2026 · 13 min read
Read article →
Microsoft Copilot
Copilot Cowork Pricing: What It Actually Costs, and How to Budget for It
Microsoft moved Copilot Cowork to usage-based pricing. Here is what it really costs, a Claude Cowork comparison, and how to roll it out without bill shock, from someone who ran the tasks.
June 24, 2026 · 9 min read
Read article →
AI TRAINING
What Makes AI Training Actually Stick
After running AI training across regulated finance teams and global media companies, the variable that decides whether it works is always the same — and it isn't the trainer.
April 26, 2026 · 7 min read
Read article →
AI ADOPTION
Why 90% of Enterprise AI Licences Go Unused (And What to Do About It)
Organisations are spending millions on AI licences whilst daily usage rates hover around 30%. The gap between procurement and adoption is a change management problem — not a technology one.
April 4, 2026 · 9 min read
Read article →
Marketing Skills
Why Being a "Creative Marketer" Is No Longer Enough
AI skills now command a 28% salary premium — yet most marketers are still betting their careers on creativity alone. The data says that's a mistake.
March 11, 2026 · 8 min read
Read article →
AI Strategy
From Generative AI to Agentic Marketing: A Practical Guide
Nearly 90% of organisations use AI in at least one function. Two-thirds haven't begun scaling it. Here's the practical guide to making the transition.
December 19, 2025 · 10 min read
Read article →
E-commerce & AI
Your Next Best Customer Isn't Human: Preparing for Agentic Commerce
Within 12–24 months, AI agents will be executing purchases on behalf of your customers. Most businesses are completely unprepared.
November 20, 2025 · 7 min read
Read article →
Decision-Making & AI
Stop Guessing. Start Simulating.
Most teams make decisions by reviewing reports and relying on experience. Customer Digital Twins change that entirely — here's how to start.
February 9, 2026 · 9 min read
Read article →
Work together

Ready to bring these ideas
into your organisation?

Training, keynotes and workshops for teams ready to move from reading about AI to actually using it.